Modern Open Source Online Store

Awesome product pages. Mobile. Easy.

Easy • No credit card required • Instant access


Your business takes off online with Odoo’s full-featured e-commerce

Connect with your customers. Anywhere, anytime. In 5 steps.

Design it.

Bring to life your e-commerce. With our building blocks instead of code approach, you can translate your idea into visuals in a few clicks.

Website Builder

Fill it.

Create an appealing catalog for your products. Populate your eShop with great products in all their variants. Build great product description pages your customers will love.

Share it.

Reach a wider audience by sharing your products on social media and keep track of clicks with our link tracker.

Sell it.

Automatically compute delivery costs and let your customers pay with at least 5 online payment methods.

Account it.

Profit from all the administration tools of Odoo to keep track of online sales (messaging, delivery, invoicing, payment, etc.).

Full-featured e-Commerce

Optimize sales with an awesome online store

Odoo eCommerce - Learn how to configure an online store in Odoo

Odoo's e-Commerce software is unlike anything you have ever seen before. Get an awesome catalog of products and great product description pages.

It's full-featured, integrated with your management software, fully customizable and super easy.

Create Awesome Product Pages

Get rid of old WYSIWYG editors

Odoo's unique 'edit inline' and building blocks approach makes creating product pages surprisingly easy. "Do you want to change the price of a product? Or to put it in bold? Do you want to add a banner for a specific product?" Just click and change. What you see is what you get. Really.

Drag & Drop well-designed 'Building Blocks' to create beautiful product pages. Your customers will love it.

Increase Your Revenue Per Order

Simple solutions to boost your business

The built-in cross-selling feature  helps you offer extra products related to what the shopper puts in their cart.

Odoo's upselling tool  shows visitors similar but more expensive products from your database. You can even add incentives.

The inline editing feature allows you to easily change a price, launch a promotion or fine tune the description of a product.

Built-in Invoicing & Accounting

No more painful synchronization between different software

Produce customer invoices in just a few clicks. Control sales and cash in real time and use Odoo's powerful reporting to make smarter decisions and improve your online store's efficiency.

No more hassle with integrating a variety of software: get all your sales and inventory operations automatically posted in your G/L.

Integrated Inventory Management

All your stock data in one unique place


Consolidate all your sales channels in real time: stores, ecommerce, sales teams. Get real time control of the inventory and accurate forecasts to manage procurement.

Clean Google Analytics Integration

Control your sales funnel with Google Analytics

Get clear visibility of your sales funnel.Odoo's Google Analytics trackers are by default configured to track whatever is happening on your sites - shopping carts, call-to-actions, etc.

All Odoo marketing tools (mass mailing, campaigns, etc) are linked to Google Analytics, so you'll get a complete 360° view of your business.

Target New Markets

Website in multiple languages

Get your website translated into multiple languages with no effort. Odoo  suggests translations across all pages, following what you edit on the master page.

Automatically translate pages thanks to Odoo's "on demand" translation service using a professional translating service. Just change any part of your website  and the translated versions will be updated on the platforms automatically in around 32 hours. A professional standard of translation is guaranteed.

Fine Tune Your Catalog

Boost sales by emphasizing best products

Get full control of how you display your products in the catalog page: promotional ribbons, related size of products, discounts, variants, grid/list view, etc.

Edit any product inline so that your website evolves with your customers' needs.

Acquire New Customers

SEO tools at your finger tips

SEO tools are ready to use, with no configuration or development required. Odoo suggests keywords according to the most searched terms on Google; Google Analytics tracks your shopping cart events; sitemaps are created automatically for Google indexing, etc.

The content is automatically well-structured so as to promote your products effectively in Google.

Leverage Social Media

Optimize: from ads to conversions

Easily create new landing pages with the Odoo inline editing feature. Send visitors of your different marketing campaigns to specific landing pages to optimize conversions.

Manage a Reseller Network

Referencing, forward leads, pricelists

Manage a reseller network to target new markets, increase local presence or broaden your distribution. Give the network access to your reseller portal for an efficient collaboration.

Promote your resellers online, forward leads to resellers (with built-in geolocalisation feature), define specific pricelists, launch a loyalty programs offering specific discounts to your best customers or resellers, etc.

Benefit from the power of Odoo, in your online store: a powerful tax engine, flexible pricing structures, a real inventory management solution, a reseller interface, support for products with different behaviours; physical goods, events, services, variants and options, etc.

You don't need to interface with your warehouse, sales or accounting software. Everything is integrated with Odoo. No pain, real time.

Convert visitor interest into real orders through a clean checkout process with a minimal number of steps and great usability on every page.

Customize your checkout process to fit your business needs: payment modes, delivery methods, cross-selling, special conditions, etc.

And much more...

Online Sales

  • Mobile Interface
  • Sell products, events or services
  • Flexible pricelists
  • Product multi-variants
  • Multiple stores
  • Great checkout process

Customer Service

  • Customer Portal to track orders
  • Assisted shopping with live chats
  • Returns management
  • Advanced shipping rules
  • Coupons or gift certificates

Order Management

  • Advanced warehouse management features
  • Invoicing and accounting integration
  • Mass mailing and customer segmentations
  • Lead automation and marketing campaigns
  • Persistent shopping cart



Design & configure 

Inline Editing 

Create product pages using Odoo's unique 'edit inline' approach. No code required, what you see is really what you get. 

Building blocks system 

Create your product page from scratch by dragging and dropping pre-made, fully customizable building blocks. 



Word processor text editing


Easily create and update your text content through an editor designed to replicate the word processor experience.

Product variants creation 

Create a product available in several variants, like size , colors or other attributes.


Pricelists, products and stores

Create flexible pricelists, add variants to add to products options, and create multiple stores under one environment.  



Integrated tools

Cross-selling and Upselling 

Suggest optional products related to items to increase your revenues.  

Promotional or coupon codes 

Encourage potential customers using promo codes and coupons.

Options to boost sales


Define product categories, use attribute search, focus on promotions, coupons or gift certificates and push best products to the top of your page in order to multiply your sales.



Shopping experience

Easy search system 

Make finding products easier by setting attributes on products (size, color, power, etc.). 

Customer onboarding 

Set up step by step instructions to help customers go to checkout with no blocking issues.

Guest & registered user 

Customers can choose to create a user profile or as guests. Registered users can retrieve their contact information upon check out and access a portal including related messages, orders, invoices, registered claims, etc. 

Live chat embedded 

Provide your visitors with information in real time directly on your website, and secure your sales. 

Easy checkout process 

Simple checkout to avoid losing clients. 

Customer portal

Access tracking of orders, advanced shipping rules and return management through the customer portal.


Payment methods

Fully integrated

Allow customers to pay with Paypal, Ogone, Adyen, Buckaroo and Online payment methods redirect customers to a Thank You page on your website.


Billing & accounting

Calculate & Bill Shipping Costs 

Get delivery costs computed automatically using Odoo's embed Delivery Method configurator.  

Integrated Accounting package  

Odoo’s chart of accounts contains national taxes, fiscal positions, accounts.


Tax rates


Fiscal positions allow you to adapt tax rates to the whereabouts of your customers.

Chart of accounts 

Use the Custom package template to build your own chart of accounts. It embeds a set of generic preset accounts, taxes and more.



Sales data analytics

Highlight the best product in terms of quantity sold. Find the best customer in terms of revenue. Display a graph with your monthly sales per product and add it to your Dashboard. Group your Sales by Partner and display the products in the column header.




Odoo Modules integration

Odoo CMS, Odoo Link Tracker, Odoo CRM, Odoo Accounting, Odoo Manufacturing, Odoo Warehouse and more interact to allow you to manage your business with just one system. Advanced warehouse management features, invoicing and accounting integration, mass mailing and customer segmentations, lead automation and marketing campaigns and persistent shopping cart.

Inventory Management integration


All your data stock in one unique place, real time control of the inventory and accurate forecasts to manage procurement.

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